— Empower: The Mojo

Project Lead

Motion Designer

— ROLE

Animation

Motion Graphics

Storyboarding

— DATE

10.04.2022

An internal-use branded video was developed for a company-wide marketing meeting. It aimed to illustrate Empower's concept of "The Mojo" in the advertising and marketing industry, emphasizing its associated benefits.

To achieve a 60's theme in line with the brand, a lava lamp-like texture, imagery, and shapes were crafted in the company's color palette. The background received an art deco style treatment. The animation was carefully executed to mirror the dynamic, transforming nature of a lava lamp's internal liquid.

Responsibilities included collaborating with the creative director to ensure visual appeal and informativeness while maintaining the theme and brand consistency. This encompassed experimenting with various effects for the desired lava lamp aesthetic, applying specific motion treatments to assets to match the transforming background, editing and integrating voice-over and music, and synchronizing the animation with the voice-over for a seamless presentation. The animation of the concluding logo was carried out under the creative director's guidance.