— A&A Superbowl Commercial
Project Lead
Motion Designer
— ROLE
Motion Graphics
Asset Creation
Storyboarding
Style Frames
Script Creation
— DATE
02.07.2023
Developed a 15-second fully animated commercial slated for airtime before and after Super Bowl LVII, strategically broadcast on local news channels throughout the Tri-State area. The commercial extended its viewership well beyond the game day, accumulating an impressive 86,723 impressions, reaching 33,595 audiences, and achieving a remarkable 99.5% completion rate by April 2023.
Key design contributions encompassed the creation of assets such as the house, yard, truck, and butterflies. Additionally, the role involved orchestrating animated camera movements within a 3D spatial context, choreographing the truck's kinetic dynamics, fashioning alluring butterfly animations, and formulating the compelling introductory and concluding logo animations. This holistic design approach resulted in a seamlessly integrated and visually captivating commercial.
— A&A Mosquito Control Program
Project Lead
Motion Designer
— ROLE
Motion Graphics
Storyboarding
Style Frames
Asset Creation
Script Creation
Video Production
Mentoring
— DATE
07.31.2023
This video production for A&A's Mosquito Control Program seamlessly integrates animation and video elements to create an informative and engaging visual presentation. It meticulously conveys the core aspects of our Mosquito Control Service with careful attention to detail in each frame.
Designed for easy sharing on various social media platforms, including Instagram, Facebook, and websites, this video creation ensures wide accessibility. It offers a compelling look into the world of mosquito control, showcasing the fusion of motion design techniques to effectively communicate our message.
The responsibilities included developing the storyboard, creating style frames, scripting, and generating assets. The A&A technique was accompanied for capturing the full service process. Additionally, guidance and mentorship were provided to a new co-op during the on-site video production and during the entire process of generating the animated video, from its initial conceptualization to its final completion.
— A&A Gutter Cleaning Program
Project Lead
Motion Designer
— ROLE
Motion Graphics
Storyboarding
Style Frames
Asset Creation
Script Creation
— DATE
06.06.2023
This is a comprehensive, fully animated advertisement showcasing A&A's Gutter Cleaning Service with intricate attention to detail, tailored for both new and existing customers.
Responsibilities entailed storyboarding, creating style frames, generating assets, script development, and animation. Collaboration with a voice-over talent and the selection and editing of accompanying music for the entire project were also part of the role.
Storyboards and Style Frames
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